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SITUATION
ENEMY AND FRIENDLY
Analyze the problem / opportunity & outline the target customer population down to a specific customer profile. Name & outline the supporting organizations who enable mission success.
MISSION

IN ORDER TO ACCOMPLISH

Establish mission directives & objectives to outline the overall vision of the organization. The mission is the foundation for all action & is paramount in all matters of the organization.
EXECUTION

INTENT AND DESIRED GOAL

Outline the overall scheme of action & provide the commander's intent in accomplishing the large scale goals. Break down the goals into critical incremental milestones with a desired end state vision.
ADMIN/LOGISTICS

PROGRESS AND SUSTAINABILITY

Map the progress made thus far. Create pro forma per market research & industry experts. Include financial statements & accounting notations. Provide primary sources to market analysis / reports.
COMMAND/SIGNAL

COORDINATE AND CONTROL

Provide background & credentials for all members of the essential management team. Outline the assigned roles & functions of each element of the organization & the communications plan.
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